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No Fear No Favour

#Boycott Cadbury trending on Twitter; users claim ad takes dig at PM Modi’s father

By: Divya Thearia

30 October 2022 (New Delhi): On Sunday, the hashtag “boycott Cadbury” began to trend on Twitter as fans took aim at the company’s most recent Diwali commercial, in addition to the customary false accusations that “beef” was included in Cadbury products. Sadhvi Prachi, a VHP representative, shared the Cadbury advertisement and expressed her displeasure with the usage of “Damodar” as the name of a struggling lamp vendor, stating that it was done to “put someone with PM Narendra Modi’s father’s name in a terrible light.” Sadhvi Prachi tweeted, “Chaiwale ke baap diyewala,” as many others began to demand a boycott of Cadbury products in India. 

This is not the first time Indian Twitter users have criticised Cadbury. Similar calls for boycotts were made in 2021, which led the business to clarify that all of its goods in India are 100% vegetarian and that the green dot on the wrapper signifies this in a statement.

Twitter users who made the ‘Boycott Cadbury’ trend shared a screenshot of the product description page of the Cadbury website, Australia. It said, “Please note, if any of our Australian products contain gelatine in the ingredients, the gelatine we use is halal certified and derived from beef.”

The viral screenshot claiming beef in Cadbury products is not from India. Earlier when the same accusations were brought against Cadbury, Mondelez India, which manufactures Cadbury Daily Milk, its Indian products are 100% vegetarian.

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