Coca-Cola might be the most enjoyed drink among all the age groups across the world, but a recent statement of Coca-Cola’s head of sustainability has made the consumers upset. Actually, in 2019 Coca-Cola became the biggest plastic polluter in the world second time in a row.
In an interview with BBC, Bea Perez stated that they cannot just stop making single use plastic bottles because “they reseal and are lightweight”. Perez basically meant to state that if people keep buying it, they’ll keep making it.
Coca-Cola made their point clear that they are not going to reduce the use of single use plastics as it is going to alienate their consumer base. Bea Perez further quoted “Business won’t be in business if we don’t accommodate consumers,” she said “So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us.”
The environmental group had 72,541 volunteers in 51 countries to collect plastic waste in September, and 43 percent of what they found were clearly marked consumer brands, the Guardian reported. Coca-Cola was number one, with almost 12,000 Coca-Cola products found in 37 countries across the world.
However, Coca-Cola has pledged to use 50% recycled material in producing bottles from 2030 but people are hardly convinced.