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No Fear No Favour

The creator of ‘Ice bucket challenge’, Anthony Senerchia, dies at the age of 46

The ‘Ice Bucket Challenge’ became viral on the social media in 2014. Many of the Facebook and Twitter users were challenging their friends to drench themselves with a bucket full of ice. Many celebrities also posted videos of themselves accepting the challenge.

This was an initiative to support a medical condition called amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease.

Anthony Senerchia, the man considered as the co-founder of the viral challenge died last Saturday after a long battle with the disease, the ALS Association said.
“He worked tirelessly to raise awareness for ALS and was directly responsible for the world-renowned Ice bucket challenge,” his obituary said, calling him “a fireball who tried everything in life.”

It’s a difficult disease and tough when you’re losing,” his wife, Jeanette, told the Journal News Media Group. “Your body is failing you. But he was a fighter… He was our light. He made our life better.”
He began the Ice Bucket Challenge in 2014 with his wife Jeanette took the challenge and dumped a bucket of ice water on herself.

The condition of the challenge was that people can nominate their friends to take up the challenge and post a video of the act on social media. If they failed to complete the challenge in 24 hours they had to donate $100 to the ALS foundation.

And the viral challenge worked wonders for the ALS Association as it received $115 million during two months in 2014, money that went largely to fund research and also helped to raised awareness about the medical condition.

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