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No Fear No Favour

Rs 65 lakh a litre for water? This company is set to sell water at a price of an Audi in India

With Apple setting the ultimate benchmark of luxury with their latest iPhone X, at a cost where one can easily buy a Tata Nano, there’s another brand, though not in the same league, setting the luxury goals. The company, you ask? It’s Beverly Hills, who is soon setting their steps in Indian shores to sell water.

Now, you ask what so luxury is in water? Well, the answer is hidden in the price of the water. The company is set to sell the water at price of Rs 65 lacs, jaw dropped? As luxurious the name, the luxurious the water is. And price with like that, it’s not hard to guess who will buy the water. You guessed it right, family sitting in Antilla, the Ambanis.

The mere ideology of marking such a price to the product is the process that makes it so, the kind of packaging it has, the way it is made. They are designed by a renowned jeweler and each exquisite bottle features a white gold cap set with over 600 G/VS white diamonds and over 250 black diamonds, totaling 14 carats.

On the top of everything, the Diamond Edition package also includes a one-year supply of the Lifestyle Collection of Beverly Hills 9OH2O.

Next, to the packing process, it is the quality of water that matters. The superior spring water was taken from 5,000 feet up in the pristine southern California Mountains. Catering to the crowd that is looking for a bespoke experience while consuming water, Beverly Hills 9OH2O is redefining the taste and class of water.

The company’s Co-founder and President Jon Gluck has said, “The taste of Beverly Hills 9OH2O is silky smooth, incredibly crisp, and remarkably light.”

He added, “Beverly Hills 9OH2O has attracted a wide variety of loyal and passionate buyers. Our buyers include bottled water lovers, health-conscious consumers, and luxury consumers. One of the strongest and most interesting segments of our following are people who do not drink alcohol. They tell us that they are thrilled to have for the first time a beautiful and great-tasting non-alcoholic beverage that can be proudly enjoyed in fine settings alongside wines, champagnes, and fine spirits.”

When asked about the other products of the company sources quoted that different qualities of water are available that varies from Rs 100 to 500 ml and Rs 800 for 1 liter etc.

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