Photographer, digital artist and model Arvida Byström stars in the latest adidas Originals campaign.
Watch Byström in the advert below:
In it, her legs, brushed with the faintest of brown hairs, are shown to the camera for a few seconds, while Byström says in a voiceover: “I think femininity is usually created from our culture. So I think everybody can do feminine things, can be feminine. And I think in today’s society, we’re very scared of that.”
It’s just this 15 second clip, according to Byström, that has led to a barrage of rape threats.
My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week. Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair. Literally I've been getting rape threats in my DM inbox. I can't even begin to imagine what it's like to not posses all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person 🌎 Also thanks for all the love 🌹got a lot of that too ❤️❤️❤️❤️
In an Instagram post she wrote: “Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair. Literally I’ve been getting rape threats in my DM inbox. I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person.”
Twenty-six-year-old Byström has never been afraid of ruffling feathers when it comes to women’s body image.
Earlier this year she released a book with artist Molly Soda, Pics or It Didn’t Happen: Images Banned From Instagram. The book was made up of 270 pictures that violated Instagram’s platform’s Community Guidelines – including Rupi Kaur’s famous period blood image, and photographs from Petra Collins and Harley Weir.
Comments still up on the YouTube video include ‘horrible! Burn it with fire!’, ‘shave your legs b*tch’, ‘f*** off feminist scum’, ‘disgusting’, and ‘good luck getting a boyfriend’. There’s one comment that calls Arvida’s legs a ‘Swedish anti-rape tactic’.
Dear society, could you please accept the women the way they are?