Another BTS Member Surpasses Expectations to Lead South Korea’s February 2026 Brand Reputation Rankings for Boy Group Idols

This year, BTS — cover stars of GQ India’s February-March 2026 issue — make their hotly anticipated music comeback (as a group) after completing their military service. With their album ARIRANG slated to drop in March, the Bangtan Boys are already trending across the globe. All seven members — RM, Jin, Suga, J-Hope, Jimin, V and Jungkook — even feature in South Korea’s Brand Reputation Rankings for Boy Group Members in February 2026, but who clinched the top spot? Hint: It’s not Jungkook or Jin…

BTS member Jimin topped the Brand Reputation Rankings for Boy Group Members in February 2026. According to the Korean Business Research Institute and Soompi, the K-pop idol dominated the list, retaining his No. 1 rank streak from last month, with a brand reputation index of 5,369,144. The high-ranking phrases in Park Jimin’s keyword analysis included ‘ARMY’, ‘Who’ and ‘ARIRANG’, while his highest-ranking related terms included ‘charming’, ‘surpass’ and ‘record’. Jimin’s positivity-negativity analysis was an impressive score of 92.94 per cent positive reactions.