Yami Gautam criticizes the toxic paid campaigns targeting Dhurandhar, and Hrithik Roshan responds.

By Ayush Sachan

Yami Gautam took to social media to share a lengthy note about ending the trend of creating “hype” for a film using marketing tools.

Just a day before the release of Aditya Dhar’s Dhurandhar, his wife, actress Yami Gautam, took to social media to share a lengthy note about ending the trend of creating “hype” for a film using marketing tools. She emphasized how Dhurandhar is already facing the concept of cancel culture even before its release. In her note, Gautam spoke about the hard work her husband, Aditya Dhar, has put into making the film. Her Kaabil co-star, Hrithik Roshan, also reacted to the post.

Yami Gautam’s Note

Yami Gautam strongly condemned the “extortion-like” hype that often surrounds the industry, leading to negative perceptions about upcoming films and the people involved.

Yami Gautam praised the relentless hard work put in by her husband and Dhurandhar’s director, Aditya Dhar, to make the film what it is.

She expressed her gratitude, stating, “As the wife of an exceptionally honest man who has poured his heart and soul into this film through his unwavering dedication, visionary thinking, and indomitable spirit, along with his team, I am confident that we have created something that India will be proud of.”

“I say this as a deeply concerned member of the fraternity who, like many other industry professionals, wishes to see Indian cinema blossom to its best potential and not the other way around,” she said.

They contended that the film’s unauthorized portrayal infringes upon Major Sharma’s posthumous personality rights as per Article 21 of the Constitution and violates the family’s right to privacy, dignity, and emotional well-being.