Click baiting and Journalism is now a Jai and Veeru of convergence medium, just to grab some clicks media houses often gives us misleading titles to grab our attention, and that what one reputed media house apparently done with one shuttler legend’s wife. We are talking about Mumbai Mirror who perhaps gave the worst headline possible after getting an exclusive interview with PVV Lakshmi, the wife of Pullela Gopichand.
Lakshmi herself was a former national Badminton player who represented India in the 1996 Atlanta Olympics and now, helps her husband run the academy in Hyderabad. And this is what the headline reads:
PV SINDHU HAS WHAT I DIDN’T HAVE – MY HUSBAND
And this is the actual quote from which it was drawn:
“Sindhu has what I didn’t have back then – my husband as coach,” she said.
Sindhu now has the highest medal for a Indian woman at the Olympics, The quote was in reference to her husband, who is being hailed as the “Dronacharya” of Indian badminton for having successfully groomed star players like Saina Nehwal and PV Sindhu in his academy. Sindhu recently scripted history in Rio Olympics by becoming the first Indian woman to win silver at the Olympics.
And Twitterati were not at all happy with the loosely attempt of clickbaiting.
Writer: "We have a quote from Gopichand's wife about what a great coach he is; any headline ideas?"
Mumbai Mirror: pic.twitter.com/AnRSne9miw
— Rohan (@mojorojo) August 22, 2016
Mumbai Mirror. What a dreadful headline. You really should be ashamed. Everything doesn't need a click bait headline pic.twitter.com/QWs2RZDrkW
— Naomi Datta (@nowme_datta) August 22, 2016
— भौतिक शास्त्री (@rightwingdesi) August 22, 2016
— राठौर अनिरूद्धसिंह ® (@Anirudh_SR) August 22, 2016
— Jaini (@manichejain) August 22, 2016
Recently Bollywood actress Parineeti Chopra has also became a victim of the same misleading headline issue when HT Entertainment used their creative minds and enough mumbojumbo to make a headline, which made sure that audience will think there’s a rift between Alia Bhatt and Parineeti.
@aliaa08 is doing the films I did at the beginning of my career: @ParineetiChopra
But the actual quote is
Alia is doing some extraordinary movies now like i had done in beginning of my career.