Shewings Successfully Leads Breastfeeding Awareness Campaign: A Landmark Event in Women’s Empowerment
Noida, India – August 26, 2024 – Shewings has successfully concluded its Breastfeeding Awareness Campaign, an initiative that has resonated deeply across various sectors, championing the cause of women’s health and empowerment. The campaign, which aimed to challenge outdated perceptions of breastfeeding, has been widely celebrated for its impact and reach, empowering women from all walks of life to embrace their roles as mothers while continuing to thrive professionally.
The Campaign’s Impact: Bridging Gaps and Shattering Stereotypes
The campaign highlighted the often-overlooked struggles of working-class women who face the dual pressures of career and motherhood. By advocating for better support systems, Shewings brought attention to the need for greater resources that allow these women to continue breastfeeding without compromising their careers. The campaign also addressed the concerns of elite-class women, many of whom had previously avoided breastfeeding due to unfounded fears about its impact on their bodies. Through this initiative, Shewings successfully dispelled myths and encouraged informed choices, creating a more supportive environment for all mothers.
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The Breastfeeding Awareness : A Triumphant Display of Empowerment
The centerpiece of the campaign was the Breastfeeding Awareness, which took place on August 25th, 2024. Organized in collaboration with Indian Women Riders, this featured 30 women with super bikes a powerful symbol of strength, unity, and empowerment. From 6 am to 10 am, it captured the attention of people, making a bold statement that motherhood and empowerment are not mutually exclusive.
The sight of these women riding together in solidarity sent a clear message: breastfeeding should be celebrated and supported, and women should not have to choose between their careers and their roles as mothers. The event was hailed as a triumph, with participants and spectators alike praising its impact and significance.
Statement by Priti Sararwat, Founder of the Indian Women Riders (IWR) Team
“Breastfeeding is a powerful act of motherhood that deserves support, not judgment. At Indian Women Riders, we believe in breaking barriers and redefining strength. Our participation in this campaign was about more than just riding it was about empowering mothers and challenging outdated perceptions. The unity and passion we witnessed were inspiring, proving that when women stand together, we can drive real change. We’re proud to have supported this important cause and will continue to champion women’s empowerment.”
Neha Kant, Co-Founder of Clovia, one of the campaign’s key partners, reflected on the importance of the event: “At Clovia, we were honored to support this campaign. Breastfeeding is vital for a child’s development, and we are committed to making it easier for mothers through our products. This was a powerful reminder that with the right support, every mother can confidently embrace breastfeeding.”
United Support from Key Partners
The success of the Breastfeeding Awareness Campaign was bolstered by the unwavering support of key partners. Metro Hospital provided essential medical expertise, emphasizing the health benefits of breastfeeding and offering guidance to mothers. Clovia, the campaign’s gifting partner, ensured that mothers felt celebrated and supported with products designed to make breastfeeding more comfortable. Oil India Limited’s involvement underscored the importance of corporate responsibility in health awareness campaigns, demonstrating the collective effort required to drive meaningful change.
Reflecting on the campaign’s success, Madan Mohit Bhardwaj, Founder of Shewings, stated: “We are immensely proud of what we have achieved with this campaign. At Shewings, we believe that every child deserves the best start in life, and breastfeeding plays a crucial role in that. The overwhelming response to this campaign shows that there is a strong desire for change, and we are committed to continuing our efforts to support women in making informed decisions about their health and their children’s well-being.”
A Legacy of Empowerment
The Breastfeeding Awareness Campaign has left a lasting impact, inspiring many to rethink their perceptions of breastfeeding and the support women need to balance their personal and professional lives. As the campaign concluded, Shewings called on individuals, organizations, and communities to continue the conversation and work towards a more inclusive society where women’s health and choices are fully supported.
With the success of this campaign, Shewings has set a new standard for health awareness initiatives, proving that with collective effort, significant change is possible. The legacy of this campaign will continue to inspire and empower women across all sectors, reinforcing the message that every mother deserves the right to make the best decisions for herself and her child.
Author:- Apoorva Arora