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No Fear No Favour

SRK to interact with audience in 3,500 screens across 9 cities while Raees Trailer launch

Ritesh Sidhwani has officially announced the release date of the theatrical trailer of Shah Rukh Khan’s next film ‘Raees’. The trailer will be out on December 7 i.e 11 days from now.

The makers have planned a unique marketing strategy which SRK spoke about a few days ago. The trailer will be streamed on 3,500 screens across India. SRK and the Excel team have chosen nine cities (Delhi, Mumbai, Ahmedabad, Indore, Kolkata, Bangalore, Hyderabad, Jaipur and Moga) to launch the trailer, with Shah Rukh himself reaching out to the audience through via video conference.

ANI quoted a source as saying “It’s a film which is different from the content that either Excel or SRK are known for. The attempt seems to take this content to a wider range of audience”

“We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas” the source added.

Ritesh, who has been trolled and abused for postponing and delaying ‘Raees’, tweeted “Raees Trailer Aa Raha Hai 07 December hope this ends all speculation & I can get some pyaar instead of gaalis… love”

‘Raees’ is Excel Entertainment’s most ‘mass-friendly’ film. It’s also Shah Rukh Khan’s first release of 2017 and a film that should bring back his audience at smaller towns to the theatres. The problem, however, lies in the fact that ‘Raees’ is scheduled to release on the same day as Hrithik Roshan’s ‘Kaabil’.

The teaser of the film was released during Eid last year.

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