Denmark based company Bestseller owns Jack and Jones—a high-street clothing brand that primary produces menswear. And for its recent billboard, the brand shows campaign star Ranveer Singh—dressed in a ‘sharp’ shirt, suspenders and a bowtie, paired with skinny jeans—LIFTING a young woman in a mini skirt and a blouse, ‘back home’, on his powerful shoulders. All this while the office butler—who clearly looks like he’s wearing the same bowtie and enjoying the scene— in giggles!
Made by advertising agency Marching Ants, the billboard put up in 12 cities across the country, promotes brand’s formal range of shirts. But this sexist advertisement didn’t go too well with twitteratti’s, and they went on twitter to write down their displeasure about the ad.
— Siddharth (@Actor_Siddharth) November 20, 2016
— Saumya Tewari (@Tsaumya) November 23, 2016
— Rajkanya Mahapatra (@rajkanydm) November 23, 2016
Some even call to lodge an FIR against the brand company.
— ElsaMarie (@elsamariedsilva) November 19, 2016
On receiving flak for the advertisement, Jack & Jones tweeted saying they would take the billboard down. Next time, maybe put a team in place to red flag casual sexism in advertisements?
Regret that one of our billboards has caused distress, we did not intend to offend anyone. #NOTHOLDINGBACK and withdrawing it immediately.
— JACK & JONES INDIA (@JackJonesIndia) November 21, 2016
Meanwhile, Ranveer is busy in promotions for ‘Befikre which is scheduled to release on 12th December.