Yogi Adityanath’s Saffron Gamcha Is The New Style Statement Among UP Men.

The new fashion fad has been taken over the streets of Banda and Mahoba in Bundelkhand and this new fashion fad is none other than Yogi Adityanath’s ‘Gamcha’ accessory.

With a mahant sitting tight on the state’s most powerful seat of governance, Uttar Pradesh is being taken over by a new fashion fad, ruled by 50 shades of orange. No longer is saffron merely something you sprinkle on your sevaiyan on Eid – you make sure you wear it wrapped around your head.

Ever since Adityanath was appointed the chief minister of the country’s most populous state, there has been a definite rise in the popularity of the colour associated with him… After all, he is never seen in public without being swathed in his signature saffron robes. And when you equate power and identity so closely with a colour, it follows that it gets embedded into the very cultural zeitgeist.

Mahoba shop-owner, Ramjet Namdev, claims that the younger generation is particularly enamoured of the new colour code. They are “loving it” he says.

After Salman Khan’s braclet and BJP own Narendra Modi’s Jacket, we think it’s the time of Yogi Adityanath’s Gamcha to be a fashion statement.

News Credit: Khabar Lahariya.