Starbucks Corp. will introduce Tata group’s single-origin coffee in the US and its Himalayan mineral water in Singapore, launch its specialty tea brand Teavana in India, develop a signature Indian tea blend with Tata group, and introduce Starbucks Coffee on Vistara flights, as the world’s largest coffee retailer and its Indian ally strengthen their partnership.
For the first time, the world’s largest coffee retailer will sell single-origin, premium coffee from India in the US at its Starbucks Reserve Roastery and Tasting Room in Seattle, chairman and chief executive Howard Schultz said after meeting Tata group chairman Cyrus Mistry at the iconic store last week.
Tata Starbucks Pvt. Ltd will also introduce Kenyan and Sumatran coffees at Starbucks stores across India, the company said in a statement on Monday.
Starbucks coffee will be available on Vistara, a full-service airline, later this year. Vistara is a joint venture between Tata Sons and Singapore Airlines, and operates more than 457 flights weekly to 17 destinations and flew two million travelers by June.
Following the success of the tea category in its US stores, Starbucks will extend its Teavana specialty tea brand to India this December, the company said. The joint venture is also collaborating on the development of a signature Indian tea blend that will be available in all Starbucks stores in India.