The new newly appointed Minister of Textiles, Smriti Irani, knows how to grab glare of the media. She recently unveiled a unique campaign to promote the Indian Handloom industry. She rolled out the campaign on different social media platforms under the #IWearHandloom. The campaign is aimed at promoting and encouraging the artists who are associated with this art of weaving. By posting a saree clad picture Ms Irani urged people to follow the suit and share pictures of themselves in handloom textiles by tagging five others, the way Salman Khan promoted amity in his blockbuster, Jai Ho.
The Union Cabinet Minister for Textiles later elaborated about the initiative and said, “Indian handlooms symbolize India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families” The campaign has already created quite a buzz on Twitter.
Smriti Z Irani
I support Indian weavers, here’s my #IWearHandloom look – Handwoven Silk from Bihar. Share your look & tag 5 people
3:02 PM – 1 Aug 2016
FDCI Prez #SunilSethi makes a strong case for wearing handloom to WORK. Show us your handloom style#IWearHandloom
#IWearHandloom. Not only worn them all my life but love to enhance weavers’ livelihoods by helping create new saris.
Wearing Handloom makes u feel free&gives livelihood to our weavers
Handloom pehno,ekdum Free Ho jaao!#IWearHandloom