Popular TV show host Bharti Singh who shot to fame with Comedy Circus is doing some serious damage to the way women are stereotyped, especially in commercials. Bharti is the face of a new advertisement for a body lotion and she tells the viewer how the world has started to perceive her differently.
The comic star, who currently hosts Comedy Nights Bachao, recalls how she was nicknamed moti, haathi and laddoo as a kid. And once she became a success on TV, people called her bindaas and smart, but never “beautiful”. Bharti explains how she always considered herself beautiful, and now the world around her had begun to view her in a different light.
If the brand was looking to grab some eyeballs with their choice of Bharti as a model, they sure got it, and put across a strong message too. A win-win?
Watch the ad here: