Why should Snapchat have all the fun? After Instagram, Facebook’s asking the same question, as it’s busy testing a Snapchat Stories like feature called simply Facebook Stories. And with that Facebook’s taking a huge step to crush Snapchat.
The mobile-only Facebook Stories feature is currently being tested in Ireland, according to a spokesperson’s comment to the Irish Independent, and it looks pretty much the same as Instagram Stories — which was launched in August 2016. It’s expected to launch soon for the rest of the world.
With Facebook Stories, users will be able to capture and share photos and videos through iPhone and Android FB apps which will appear at the top of the Facebook newsfeed in a horizontal bar. What’s interesting about Facebook Stories is that they will not appear on the main timeline and disappear after 24 hours.
Why’s Facebook copying Instagram who copied Snapchat? Because it’s a hugely popular social media sharing feature that Facebook’s lacking, especially since Instagram users have taken to the Stories format like fish to water — more than 10 crore Instagram users view Stories every day.
With such huge numbers in play, it’s only natural for Facebook to replicate some of that secret sauce to keep itself relevant, especially among mobile users — and Facebook Stories is going to be a mobile app feature only for now. There’s ad revenue to be made as well. Music to the social media giant’s ears!