News Leak Centre

No Fear No Favour

Kangana turned into goddess Laxmi in latest Swach Bharat Advertisment.

Prime Minister Narendra Modi’s flagship project, the Swachh Bharat Abhiyaan, now has a couple of new celebrities endorsing it. The latest short film released on August 10 has an interesting theme wherein actor Kangana Ranaut appears as goddess Laxmi who disappears in front of everyone who litters.

Titled ‘Don’t Let Her Go’, the film is directed by Pradeep Sarkar and also features other actors Isha Koppikar, Omkar Kapoor and Ravi Kishan. Not to mention, the show stealer – Amitabh Bachchan’s voice-over – which makes the entire short film worth watching till the end.

“I, Amitabh Bachchan, request you to keep your environment clean. Swachh Bharat should not only be Prime Minister’s dream but all of ours,” he says in the video.

The Queen actor, at the launch of the short film, said her life changed after she adopted these techniques. “I studied Vedanta, followed Swami Vivekananda. I learnt how can I uplift myself, uplift energies and make changes. Like, it has various factors, external and internal cleanliness. I started with external cleanliness… It is a basic exercise. When I started adopting that, things started changing in life. Now, I take shower, stay clean and make sure I don’t litter. I haven’t littered for the past 12 years.” Kudos to Swach Bharat Abhiyan team for creating such an interesting advertisement.

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