Canada never fails to impress us, whether it’s Prime Minister Justin Trudeau’s friendly nature or the Indian’s strength in the country. And adding to the list comes the next big thing which will give you all the good reasons to give more respect for the country.
McDonald’s Canada has suddenly claimed the spot of most awesome place to eat and hangout by offering free books with purchase of every Happy Meal.
In a deal, McDonald’s has partnered with a children’s publisher kids can press to bring this into action. Thus, the interminable happiness comes with the idea of eating McDonald’s and reading books.
Indubitably, one of the safest ways to gift your child the ability to widen their perspective, enlarge their knowledge, and facilitate a world beyond reality is via books, and Mcdonald’s has somehow nailed it here.
All the featured books will be Canadian, including Franklin the Turtle by Paulette Bourgeois and Brenda Clark, Scaredy Squirrel by Mélanie Watt, the beloved Life in the Wild series by Nicholas Oldland and the Dragon Safety Series from Jean E. Pendziwol and Martine Gourbault.
Other than this, they’ve some additional offers for readers, who can participate in literacy initiatives to make book donations to Canadian children.
All they need to do is upload a “selfie” – a photo with a bookshelf – and share it with the hashtag #OwnaBookGiveaBook. Up to 20,000 books will be donated via the hashtag online.
Meanwhile, this is their first such initiative in Canada where an estimated million books will be offered. McDonald’s has been running this drive in the United States for a number of years and it has garnered tremendous success.
First Book Canada is the organisation striving to combat literacy issues by offering access to the literary world to kids, and this drive is one of their many initiatives.
Furthermore, McDonald’s will install Little Free Libraries at Ronald McDonald Houses across Canada.
“Books are an important piece of building a better future, and can inspire children to learn, create, and better understand the world around them,” said McDonald’s Canada CMO Anoinette Benoit in a release.
(This report was first published in Indiatimes)