News Leak Centre

No Fear No Favour

Do you know Japanese Restaurant Imazushi employs “Delivery Macho” aka bodybuilders to deliver sushi door to door!

Byline by – Vinayak Heliwal

Imazushi, a Sushi restaurant in Japan has grabbed eyeballs with its innovative way to boost sluggish demand by sending shirtless bodybuilders to deliver food to its customers amidst the ongoing novel coronavirus pandemic.

The restaurant sends shirtless bodybuilders to the customer’s doorsteps with the order in hand.Dressed in a suit, the man turns up to the house and delivers food to the customers while practicing social distancing. After that, the bodybuilders strip off their clothes and shows off their muscles while the customer films them.

Masanori Sugiura, a third-generation owner of the 60-year-old sushi restaurant Imazushi in Anjo, Aichi Prefecture is a competition bodybuilder himself.Appropriately called “Delivery Macho”, it is started by 41-year-old Imazushi chef Masanori Sugiura who is also among the top-ranking bodybuilders acting as couriers for the eatery.

Sugiura has recruited his friends who worked at a fitness gym to work as sushi delivery staff as they were out of work during the ongoing pandemic.

The only condition is that customers need to order a minimum of 7000 yen (Rs.4825) to get a taste of the”Delivery Macho”

The ongoing pandemic has wreaked havoc on millions of life just not their health but also on their livelihood. Among the businesses, The Hospitality industry has been worse hit. The home delivery services are now coming up with interesting strategies to bring them back to life.

The promotion of “Delivery Macho ” has been a sensation on Twitter and Sugiura is now receiving 10 orders a day with monthly earning from the service of about 1.5 million yen.

Sugiura is currently looking for potential couriers in Tokyo, where he has been receiving an abundance of orders in recent days.

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