Superstar Rajnikanth is back with a new movie- Kabali hits the theaters on Friday and, as expected, people all around the country are treating the day as an auspicious occasion, one that warrants complete and utmost attention. To make the lives of their employees easier are a few start-ups that have done the unimaginable- giving them a day off to enjoy kabali on the big screen.
This measure is indeed a win-win for companies, as one hand they do earn the goodwill of their employees with a little publicity on the side and on the other hand, prevent the mass-sick leaves or bunks that the employees would have otherwise gone on to watch Rajnikanth’s new movie, if they didn’t have a day off. The two companies known to issue notices declaring Friday as a holiday for Kabali’s release include Bangalore -based Opus Waterproofing and Chennai’s data management firm, Fyndus India Pvt Ltd. According to an official working at Opus Waterproofing, the decision to circulate the news of the day off on Friday stemmed from the excitement that the employees had shown in the weeks leading to the release. “Instead of dealing with mass bunks and mobile switch offs, we came up with the idea of declaring a holiday on July 22 and instead be a part of the celebration. It would also serve as a motivation to our employees. Just like Diwali bonus, we treated them to Kabali bonus.” So Cool, right!
Additionally, apart from giving the day off, Fyndus is also arranging free tickets for the movie to give out to its employees. Following its move is Coimbatore-based software company Payoda, which is giving out free ‘first day first show’ tickets for 300 lucky employees.
The Kabali frenzy is so high that there’s also an online petition that has been launched which requests Chief Minister Jayalalithaa to declare July 22 as an official holiday. “We humbly request our CM Jayalalithaa to declare Friday as a public holiday, which will enable people to watch the movie in comfort, without the hassle of taking leave,” goes the petition. Kabali directed by Pa Ranjith, stars Rajinikanth as a Malaysian mob boss. The cast includes Radhika Apte and Taiwanese actor Winston Chao.