Let’s just settle to the terms where we all dreamt of air hostess wearing bikini. The bare minimum body cloth is all what most of the men wanted. Granting that wish, a Vietnamese entrepreneur is making millions and billions after she introduced an airline with bikini-clad air hostesses. By staffing the air-hostess in two pieces, this Vietnamese entrepreneur is all set to become Vietnam’s first female billionaire.
CEO, Nguyen Thi Phuong Thao, is already hitting the headlines of the leading dailies of the country for her unique marketing strategy. The business of the airline is breaking the ceiling in terms of earning and had put the Phuong among the female billionaires in the country and is expected to earn $1.37 billion.
Showing no objection on the step taken by her, the owner of the company says that she felt extremely happy as if people love to see air hostesses in a bikini than the airline has no issues. On centain days, the air hostess also done and give a performance on the flight.
“We don’t mind people associating the airline with the bikini image. If that makes people happy, then we are happy.” the CEO of the company said.
Due to the strong and unique marketing style, this Vietnam airline was able to own 30% of Vietnam’s airline market in just a few years. The company is expected to own more than 50 % shares by next two years.
Thao, who owns 90% of the airline, also holds a 90 percent stake in Ho Chi Minh City’s Dragon City development and majority stakes in three resorts in Vietnam