To Encourage children to read more, Mc Donald’s come up with Roald Dahl’s book
A unique initiative by McDonalds UK might just change your opinion and make you wonder why it’s not adopted by India as well. McDonald’s has teamed up with the estate of Roald Dahl to give millions of books along with Happy Meals, according to a report. The initiative is a part of McDonalds’ Happy Readers project.
The Happy Readers project was officially launched in early 2013 and since then
The fast food giant is making 800,000 of the children’s books available in happy meals across New Zealand, as part of its Happy Meal Readers programme. The books will feature extracts from Roald Dahl’s beloved books alongside illustrations by Quentin Blake. The special books will be available in Happy Meals across New Zealand for the next six week.
“The Happy Meal Readers programme is all about helping parents to get their children to enjoy reading,” Jo Mitchell, director of marketing at McDonald’s New Zealand, announced. “The Roald Dahl characters are ones that many parents will have enjoyed growing up, and it’s great to play a part in introducing them to a new generation.”