As much as it’s active and serving people, in reality, Indian Railways is as much active on Twitter and serving people’s grievances and setting new heights in customer satisfaction. And when that’s not enough, the Indian Railways official Twitter handle goes one step ahead and signs a digital deal with country’s largest dairy giant Amul, of which Twitterverse is gaining much of praise lately.
The Amul team is always in the limelight for their elaborate hoarding featuring the famous Amul girl and her tongue-in-cheek humorous take on current news.
Amul reached out to the Indian Railways with a business proposition this time. It tweeted “@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advice.”
@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.
— Amul.coop (@Amul_Coop) October 23, 2017
The Indian Railways was quick to respond with a whip-smart reply using the brand’s tagline.
“IR will be utterly butterly delighted to get the taste of India to every Indian,” the ministry’s handle @RailMinIndia tweeted.
IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi
— Ministry of Railways (@RailMinIndia) October 23, 2017
Tweeples had a mixed reaction on the same. Some praised the move:
That tweet is "utterly butterly delicious"…
— Subhankar Misra (@subhneet2239) October 23, 2017
— Manish Koparkar 🌾 (@ManishKoparkar) October 23, 2017
It's a great thought and win win for both.
— Atul Jain (@atulondot) October 23, 2017
Yes, 'Taste of India' must be carried on the 'Wheels of India' to each 'Home of India' for an utterly butterly healthier India. @Amul_Coop
— Nabajyoti Borkakoty (@nb_Assam) October 23, 2017
Others suggested making railways safer:
— Vipul Sharma 🇮🇳 (@mechvipul) October 23, 2017
Bridge repair ho gaye lagte hei
— Chikoo (@TweetErrant) October 23, 2017
Bath to sahi hai magar kaise ? Rail journey is so much wanting in Safety Dear !
— Nirmal Bandyopadhyay (@nirmalbandyopa5) October 23, 2017
Ask to questions who will responsible for trian delay in festive season we pay double fair in premium tatkal also 0 refund in train delay
— Chandan Chaudhary (@Chandan50213199) October 24, 2017
Comment down your views for or against the views.