The latest bizarre marketing stunt from PETA targets not only current hunters but apparently, their future children as well. In yet another hit against recreational hunting, PETA is running a campaign for a fake product called “Huntsman Condoms.” The animal rights organization claims to have visited trade shows and even garnered celebrity hunter support for its product, before revealing that it was just a rather elaborate—but highly obvious—prank.
“Hunters, you’ve been pranked by Peta,” exclaimed the group on its website for the fake product. “PETA decided it was time to get back at recreational hunters. So they orchestrated a prank—by secretly developing, marketing and distributing a brand of condoms, especially for hunters. The brand was called Huntsman and its real purpose was to encourage hunters to stop reproducing. Because it’s a fact that hunting is passed on from generation to generation. PETA successfully marketed Huntsman to the global hunting community and they didn’t suspect a thing. Now the world is laughing. We cannot sustain future generations of hunters. So hunters – please use Huntsman Condoms and don’t F** with nature.”