McDonald’s is planning a breakfast revolution with a branded menu that will include culinary delights that range from the quaint — masala dosa burgers with molaga podi sauce — to the familiar — anda bhurji. The McBreakfast is aimed at luring consumers early in the day with new dishes, some of which will only be available in the morning, in the hope that this will help perk up business in a sluggish industry. The new menu, a combination of continental and Indian options, will be launched by the weekend.
Amit Jatia, vice-president of Westlife Development that runs the company’s business in West and South India, said the new additions to the menu would also be healthier because they would be grilled, instead of fried. “We continue to look at inspiration from Indian cuisine and bring it as a McDonald’s format which will give you flavours from the west but the familiarity of Indian,” he said. The new menu will include spinach and corn and hash brown brioches, along with plain and masala scrambled eggs, waffles and hotcakes.
Jatia said breakfast convenience on the go would increase as more people entered the segment. “As a western quick service restaurant, we are going to grow the Indian breakfast market dramatically,” he told The Economic Times.
Everything is possible after a wholesome breakfast. pic.twitter.com/8yS8wJ75om
— McDonald's India (@mcdonaldsindia) January 10, 2017