Instilling the importance of Kumbh Mela to the masses, cinema halls in Uttar Pradesh were directed to show the Kumbh Mela’s logo before the screening of the film. The order came from the Uttar Pradesh’s government office, the cinema owners were asked to follow the protocol.
Principal Secretary of Tourism Ministry Avnish Awasthi said that the Entertainment department will be asking the cinema halls to display the Kumbh Mela logo immediately after the National Anthem and before the start of the film. “The logo will make people understand the importance of the religious festival,” Awasthi said.
The logo was unveiled by the Uttar Pradesh CM Yogi Adityanath and the Governor Ram Naik at an event held at Raj Bhawan on 14th of December, 2017. The logo consists of temples, seers, a kalash (pitcher) and a ‘Swastika’.
Avnish Awasthi also said that the Kumbh Mela has been recognised by UNESCO as an ‘intangible cultural heritage of humanity’ and is considered to be the world’s largest peaceful gathering of pilgrims. “This government is committed to making this function a grand success,” he said.
Awasthi said that all preparations would be completed well before time so that it could be held successfully because as is important from the points of view of both religious and tourism.
Yogi government’s decision to display the Kumbh Mela logo before the start of films comes soon after the state government announced that all official letters would also carry the Kumbh logo.