Durex condoms’ latest advertisement highlights the fact that women enjoy sex as such as men do. Numerous condom ads have been banned or censored in India as they ‘offended many’ because they showed women taking pleasure in sex. A fact that cannot be overlooked is that the advertisement comes right after the release of a highly controversial ‘lady-oriented’ movie, Lipstick Under My Burkha which portrays women’s sexual desires. The Durex ad features actor Ranveer Singh and a model, and shows the girl hiding condom packets in every nook and corner of the house for easier access, for the time when they have sex. Ouch! That word still hurts a lot of people in our country.
The ad posted on YouTube goes with the description “Ladies, be the boss of your love life with the slimmest pair of #DurexJeans! #GirlsForDurex” and has got more than 120 k views.