Durex’s new innovation is totally going to make a ‘bharta’ of your minds! When it comes to condoms, innovation is the only key to success for these companies. But the method way Durex has tried to win this rat race is definitely the weirdest innovation ever. In a world where chocolates and strawberries are the most preferable flavors, Durex has launched a eggplant flavored condom! And the internet just cannot handle it. The condom manufacturers tweeted about this totally out-of-the-box innovation with a picture of the new condom box. Soon after the tweet the twitteratis went crazy over this and the company had to handle loads of ‘Baingan ka bharta’ jokes.
— Durex Global (@durex) September 5, 2016
At least then iff you carry @durex Mango condoms in your wallet – eventually you get Aam Papad.
— Sorabh Pant (@hankypanty) September 5, 2016
.@durex tinda flavour aur nikal do to population hi double ho jaye 😂😂
— Saint Maithun (@Being_Humor) September 5, 2016
The funny thing is eggplant itself tastes like rubber. So Durex has launched condom flavoured condoms. Good job.
— Sahodaran Mustafa (@sidin) September 5, 2016
Minister of vegetables welcomed at the headquarter of Durex on the launch of new range of vegetable condoms.(2016) pic.twitter.com/WCwKYwwgYH
— History of India (@RealHistoryPic) September 5, 2016
While a lot of people are taking this innovation to be more humorous than being useful, others are not taking this as a really good business strategy. All we hope is Durex is not really serious about this. As we Indians are not at all fond of baingan being served on our plates or in the bed!