The ‘Ice Bucket Challenge’ became viral on the social media in 2014. Many of the Facebook and Twitter users were challenging their friends to drench themselves with a bucket full of ice. Many celebrities also posted videos of themselves accepting the challenge.
This was an initiative to support a medical condition called amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease.
Anthony Senerchia, the man considered as the co-founder of the viral challenge died last Saturday after a long battle with the disease, the ALS Association said.
“He worked tirelessly to raise awareness for ALS and was directly responsible for the world-renowned Ice bucket challenge,” his obituary said, calling him “a fireball who tried everything in life.”
It’s a difficult disease and tough when you’re losing,” his wife, Jeanette, told the Journal News Media Group. “Your body is failing you. But he was a fighter… He was our light. He made our life better.”
He began the Ice Bucket Challenge in 2014 with his wife Jeanette took the challenge and dumped a bucket of ice water on herself.
The condition of the challenge was that people can nominate their friends to take up the challenge and post a video of the act on social media. If they failed to complete the challenge in 24 hours they had to donate $100 to the ALS foundation.
And the viral challenge worked wonders for the ALS Association as it received $115 million during two months in 2014, money that went largely to fund research and also helped to raised awareness about the medical condition.