Yog guru Ramdev Baba, who has successfully captured the Indian market by his Patanjali brand, is ready to expand his business overseas. Patanjali – that sells everything from Ghee to honey and wheat and biscuits to noodles and had taken the Indian market by storm and the MNC to its knees.
Yog guru Ramdev Patanjali Ayurvedic Pvt Ltd. is seeking to set up the production unit in Sahibganj, a district in Jharkhand that the central government plans to turn into a multi-modal hub with direct connectivity through roads, waterways and air with neighbouring countries.
“Patanjali is in talks with the Inland Waterways Authority of India and shipping minister Nitin Gadkari to use the Sahibganj multi-modal terminal for export of its products to East Asian countries like China, Myanmar, Bangladesh and others. By using the inland waterways, the company will save on its logistic costs for exports and the idea is to capture the East Asian market by competing on price and quality,” Mint quoted a senior central government official on condition of anonymity
Sahibganj “is a strategic location,” a spokesperson for Patanjali Ayurved said. “We are in discussion with the Jharkhand government for the industrial development of the state.” Sahibganj, which is the only district in Jharkhand where the Ganga flows, will give Patanjali direct access to Bangladesh and Myanmar.
As of now, the company sells its products in the UK, US, Canada and Mauritius in limited quantities, owing to the high presence there, of Indians.
According to the Patanjali spokesperson, the company has, in the recent past, received offers from countries like the United Arab Emirates, Iran and Azerbaijan to retail its products in those markets but it hasn’t done so.
Patanjali, which claimed to have earned Rs5,000 crore of revenue in the year 2016, and said it hopes to double that in the current year, has a factory in Haridwar (Uttarakhand) and has started work to set up plants in Uttar Pradesh, Madhya Pradesh, Maharashtra and Jammu and Kashmir.
In April 2016, Acharya Balkrishna, Ramdev’s close confidant and managing director of Patanjali Ayurved, said at a press conference that the company will spend more than Rs1,000 crore to set up new production units and Rs150 crore on a research and development facility