Flipkart’s entry into India’s online streaming, called ‘Flipkart Video Originals’

Flipcart
Flipkart’s entry into India’s online streaming, called ‘Flipkart Video Originals’

Walmart-owned Flipkart is offering original video content with the launch of ‘Flipkart Video Originals’, two months after it introduced free video streaming service to draw new users from small towns and cities in India.

Flipkart is looking at the following 200 million purchasers who are coming on the web. The organization accepts that most buyers are acquainted with the web through online streamings. Thus, video substance and diversion could assume a major job in getting customers to come and purchase on the web.

Incorporated inside the Flipkart Video stage, Flipkart Video Originals will be created and curated particularly for the Flipkart stage. The primary maker to join the stage is Academy Award-victor Guneet Monga.

Flipkart Video’s underlying contributions included TV shows and Bollywood motion pictures just as series that was created by Viu, Dice Media, TVF and Arre. Some Bollywood motion pictures are likewise accessible through Viacom’s Voot.

“Our singular focus at Flipkart is to bring value to the lives of our consumers, through carefully tailored and curated offerings. There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, which is mobile-first. From short stories created by award-winning producers to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer,” said Prakash Sikaria, vice president – growth and monetization at Flipkart, in a statement.

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