After three people failing to tackle the assignment, United States President Donald Trump has now appointed 28-year-old model turned PR whizz, Hope Hicks, as the new communications director of the White House. Hicks will be taking over the role as the fourth person in seven months, after Anthony Scaramucci who had been sacked after 10 days of appointment. Well-known for being a spokesperson of Donald Trump’s daughter Ivanka Trump’s fashion line, Hicks had earlier worked as the director of strategic communication for the President, and had also worked on Trump’s Presidential campaign.
Congratulating Hicks after her appointment, Ivanka tweeted earlier this week, “Congratulations to my talented friend and colleague Hope Hicks… I know she will do an amazing job!”
Having worked as aa model for Ralph Lauren, Hope Hicks started working for a New York based PR firm Hiltzik Strategies, after her graduation. With salary, more than £139,000 per year, Hicks will be the youngest ever communication director at the White House.
The announcement of Hick’s appointed came after a rough week for Donald Trump, who was widely condemned after his message blaming ‘both sides’ for the bloody violence between white supremacists and counter-protesters at a rally in Charlottesville, Virginia. Adding more trouble for the US President, his top strategist Steve Banon also left his post on Friday.
As reported by the Associated Press, Brad Parscale, the digital director of Trump’s Presidential campaign said, “Hope is wise beyond her years and is someone I trust to always be there for the president. I have been disappointed in seeing so many use President Trump as an opportunity to maximize their own self-interest.”
Being a former model and public relation professional, Hicks had no political background while signing for Trump’s presidential campaign in 2015. But soon she became an essential one-woman communication shop for the campaign which attracted unprecedented media attention.