Purifying KENT RO endorses not so purifying image of Indian maids, read to know more:

KENT, a 21st century healthcare products company is developing a not so healthy image of Indian house helps or maid and servants in their recent advertisement of their KENT Atta maker and Bread maker. Following which people have took to twitter to abuse and call out KENT RO systems Limited for their impure framing.

In a recent instagram post, KENT RO shared an advertisement of their Atta maker and bread maker in which they were clearly seen framing this against the maids ,”Are you allowing your maid to knead Atta dough by hand? Her hands may be infected,” and introduced the concept of using their Atta and bread makers for kneading dough and the post is no more visible on their profile.

The response from the audience has not been at all in the favor of KENT RO because the framing done by KENT RO in the mentioned advertisement clearly depicts of impure and unhealthy mentality.

Many journalists and audience could be seen criticizing KENT RO systems Limited for this approach and questioning the agency for designing such advertisement and the ones who even approved the idea.

Lakshika Thakur

A BJMC Graduate working in the media field. Exploring to have multiple perspectives on things!

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