When it comes to promotion for movies, nobody does it better than ‘Thalaiva Superstar’ Rajnikant himself. After spending nearly 50 crore on promotion for ‘Robot’ movie in 2010, which includes a festival celebration, a fast food tie-in etc. Rajnikant soon to be release ‘Kabali’ is the first film in the history of Indian cinema that an airline has dedicated an aircraft to a movie.
Air India Asia, the official airline partner of Rajnikant starrer ‘Kabali’ has devoted a special plane for the movie promotion. The plane exterior has a giant image of Rajnikant movie character named ‘Don Kabali’, and the name of the film branded all across the body.Air Aisa announced a ‘Fly like a Superstar’ offer to promote the movie. The one minute and six seconds teaser was released earlier went viral on the nation in mere minutes. The special aircraft flying across 10 Indian cities namely Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi.
‘Kabali’ is set to be released on 15th July 2016, but recent reports indicate that the film might be releases one week later on 21st July instead. Official announcement regarding release date will be made soon. ‘Kabali’ is written and directed by Pa Ranjith and it stars Rajnikant and Radhika Apte in the lead role. The film first song ‘Nerupada’ released on the internet platforms this week.