There was a time when people used to flaunt their balckberry phones in the mirror selfies! Not only a status symbol but also blackberry was the reprsentation of class. But gone are the days, they say every dog has it’s day. Now its the time when we have to say a goodbye to bkackberry and all we will be left with is memories!
Canadian handset maker Blackberry has announced it will stop designing its smartphones in-house and instead focus on software and security products. (Reuters)
BlackBerry Ltd. showed off the last phone it will market itself before completely outsourcing design, production and distribution to partners: A 5.5-inch touchscreen device that rivals the size of the iPhone 7 Plus and Google Pixel XL, but at a lower price.
The DTEK60 isn’t exactly a full BlackBerry phone. Like the DTEK50, which BlackBerry released in July, it was partly designed and manufactured by Chinese electronics company TCL Corp. and uses BlackBerry’s version of Alphabet Inc.’s Android software. It’s geared toward companies and government departments that don’t want their employees using personal phones for sensitive work business.
BlackBerry has been winding down its shrinking smartphone unit ever since Chief Executive Officer John Chen took over three years ago and began focusing more on software. Last month, BlackBerry said it would completely stop designing its phones and instead license out the BlackBerry brand to other manufacturers.
“This phone is somewhat of a bridge to that world,” Chief Operating Officer Marty Beard said in a phone interview. With future phones, BlackBerry won’t hold inventory or sell the devices itself.